In remote, rural areas, supply chains can be extremely fragmented. It’s often difficult for farmers to access and do business directly with ofi buyers. Olam Direct changes that by giving farmers an easier route to market so they can earn more and we can improve traceability.
We geotag and timestamp every transaction, improving traceability and our understanding of farmers’ activities.
Olam Direct generates social and economic impact by creating employment opportunities in rural communities. Many former third-party buyers become ‘micro-collectors’ on behalf of ofi, collecting crops from farmers in exchange for a regular income. This also improves both traceability and logistics.
Olam Direct gives farmers access to digital content including weather forecasting, and planting and fertilisation strategies. Plus, ongoing agronomic training to improve the productivity and sustainability of their farming activities. In times of crisis, such as the COVID-19 pandemic, we can use Olam Direct to share health and hygiene guidance.