Natural and clean label
Stand out with simplicity. Meet clean label demands with fewer ingredients, more familiar ingredients and transparent sourcing. Our global supply chain helps you create more natural formulations—and fuel your brand with clean label clarity.
What is clean label?
Clean label products are simple, transparent and not overly processed. Consumers want to know what ingredients and processes go into their food, and they’re looking for products created with easy-to-understand ingredients. Because of this, brands that meet the growing demand for products that are minimally processed will be ahead of the game.
Formulating clean label products brings a range of challenges at every stage, from sourcing to aligning with the needs of your consumers to shelf life. That’s where we come in. Our combination of consumer research, comprehensive ingredients portfolio and strong product expertise is on hand to help your brand adapt to this new way of life.
Coming clean: 4 tips for developing clean label food and beverages
Less is more (and think multi-functional)
Consumers want to understand everything they read on the label, and long lists can give the impression of a highly processed product. This means brands may look to make their ingredients go further, choosing options that offer multiple functionalities in one to keep labels short.
So, think ingredients that can be used as replacements for multiple artificial additives. Cocoa, nut or spice ingredients can provide both color and flavor, removing the need for artificial ingredients. In golden milk, for example, the inclusion of turmeric brings taste and hue, while the protein of nut flours adds a natural thickening quality to replace industrial thickeners like xanthan gum. Dairy products also offer a range of clean label benefits. The protein content in dairy offers excellent water binding, whipping and gelation properties, as well as emulsion, caramelization and color.
Natural Colors Innovation. Food Ingredients First. [Report]. 2021.
Inspiration
How we're bringing customer ideas to life
The challenge
Create a vegan, bite-sized snack that’s clean label—no added sugar, no fillers, no artificial ingredients—while still delivering bold flavor and satisfying texture.
The solution
We combined deep, full-bodied cocoa and liquor with blanched almond protein for a smooth, plant-powered boost. The result: a rich, fiber-packed bite that proves when you start with the right ingredients, less really can be best.
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Wherever you are in the world, we’re fluent in clean label solutions. Our expert team is ready to go when you are.