Plant-based: much more than a substitute
- New research from ofi shows that two thirds (67%) of consumers see plant-based dairy as complementary to dairy products, and ‘an opportunity to try something new’ (65%)
- The plant-based beverages, desserts and ice-cream market is worth an estimated €5.3bn1 in 2022. Yet research shows that 8% of consumers switched back to dairy as they did not like the first plant-based product they tried
- Sustainability continues to be a key driver for consumers buying plant-based products in general: ofi is proud to win the Sustainability Innovation Award at FI Europe 2022 on December 6.
ofi, a global leader in naturally good food and beverage ingredients, has pinpointed plant-based dairy’s potential in new consumer research across five European countries.
Interest in plant-based products continues to grow, showing high potential for plant-based as something new and complementary for European diets. 61% of consumers indicate they are consuming more plant-based products than two years ago, and 58% expect it to increase in the coming two years.
Dairy alternatives specifically are carving out an identity beyond being a mere substitute. Two thirds (67%) of consumers see plant-based dairy as complementary to dairy products, and ‘an opportunity to try something new’ (65%), particularly for indulgent product categories including ice-cream, desserts and cocoa beverages.