Chocolate and Confectionery gets a sweet surprise across Europe
Naveen Passani, Technical Category Manager for Chocolate & Confectionery, ofi
Last year, freak weather patterns, global inflation and war have caused supply challenges and increased confectionery prices. Yet demand across Europe remained resilient. While the tough economic backdrop has led consumers to cut back on discretionary spending, many see chocolate as an affordable luxury they’re unwilling to give up.
That means intense competition for manufacturers looking to attract consumers’ attention in this category. One way to succeed is by tapping into the desire for adventure and developing products that use exotic or unusual flavors. So, building on our research into the emerging flavor profiles crossing continents, here are three chocolate and confectionery trends to watch right now.