Coming clean: 5 tips for developing clean label food and beverages
The clean label trend is here to stay, with the market growing from $34.2 billion to $47.1 billion in the past five years alone.1 But what is clean label, and how can brands formulate clean label products that consumers actually want? Definitions vary around the globe, but the most common understanding of clean label is products that are simple and not overly processed (using words that consumers easily understand). Consumers want to know what ingredients and processes go into their food, and they’re looking for products created with easy-to-understand ingredients. Because of this, brands need to meet the growing demand for products that are minimally processed.
Formulating clean label products brings with it a range of challenges at every stage, from sourcing to aligning with the needs of your consumers. But – with a combination of consumer research, a comprehensive ingredients portfolio and strong product application expertise – ofi can help. Read on to discover five ways you can make your next clean label innovation real, without compromising on taste, functionality or aesthetic.